A business founder has to wear many hats.
That's true now more than ever. As a small business founder it's likely that you won't be able to afford to pay a digital marketer to work with you for a long time. If you end up outsourcing this to a freelancer or agency it can become quite costly.
So you end up doing it yourself. Unfortunately when it comes to marketing it's no longer good enough to be able to write blog posts, schedule social media posts and dabble in Photoshop.
In order to really bring value to your business' marketing, you need to be able to borrow the skills of a developer and of a designer on occasion.
This isn't as scary as it sounds. I'm not saying you need to become a fully fledged developer who's able to build a mobile app but being able to understand how to read and understand basic code, add scripts to your websites and maintain your CRM database will give you a massive advantage and cost savings while you're bootstrapping your business initially.
Even when you get to the point where you bring a developer on board, they have other priorities; building websites, apps and deploying and maintaining code. This means that helping with marketing activities isn't something you can afford to spend their time on.
If you can gain a certain level of technicality you'll save yourself thousands in freelance and agency fees and you'll no longer be at the mercy of a external parties to get straight-forward seemingly technical tasks done. This not only helps you save money when starting your business but helps you become a much more valuable asset to your team.
Becoming more technical takes time, it's not something that's going to happen over night. However, you can work on this yourself without the need to do a college course or attend evening classes and I'm going to show you how.
To help you get started I've put together a list of 6 certifications that you can do to start your journey to becoming more Technical.
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