Irish Entrepreneur Blog

You may have noticed that some pages on Instagram are able to include a product tag on their posts (as seen in the images below). This is a great way of driving more traffic to your eCommerce store and increasing your conversion rates.

You don't need to be a big store, have a certain number of followers or anything of the sort to get this functionality in your Instagram account.

This Guide will walk you through how to tag products on Instagram from start to finish.

Should I start a blog for my business?

This is a common question for a lot of small business owners. When running a small business there are so many moving pieces and priorities

that you need to focus on that blogging can seem like a waste of time. However, blogging is a long term time investment that if done properly will bring you a huge amount of value.

In 2018 it’s been predicted that we’ll see the rise in new ways of reaching your audience like Facebook and website bots and along with them the death of email marketing.

But despite recent predictions, email is still playing a massive part in most digital marketing strategies.

A business founder has to wear many hats.

That's true now more than ever. As a small business founder it's likely that you won't be able to afford to pay a digital marketer to work with you for a long time. If you end up outsourcing this to a freelancer or agency it can become quite costly. 

So you end up doing it yourself. Unfortunately when it comes to marketing it's no longer good enough to be able to write blog posts, schedule social media posts and dabble in Photoshop.

In order to really bring value to your business' marketing, you need to be able to borrow the skills of a developer and of a designer on occasion.